Alice is a high-end girl’s fashion brand with a variety of designs and modern styles. The challenge was to build a visual identity with strong personality and elegance without being as trendy as fast-fashion clothing brands.
MADE TO MATTER
We design a flexible identity that can convey modernity, creative and dynamic. A icon referring to the girl, the letter "A" and the skirt. The form of the icon has been used as the key visual. It is universal and can be used both in visual identification and in direct brand communication. The font was developed in straight lines in order to generate the perception of power and elegance that the brand proposes.
ALICE® - MADE TO MATTER
For the typography of the brand’s slogan «MADE TO MATTER» we chose a timeless geometric font with confidence, modern design and elegant style that is in total harmony with the rest of the visual identity.