ETHELEO ESSENTIAL OILS is a Greek company, located in the the northern part of Greece. Its area of expertise is the the agricultural development of organic plant materials that are used as a base for the solid purpose of extracting essential oils in company’s industrial facilities.
etheleo essential oils
ETHELEO brand name initiates from the combination of two words that both carry a Greek origin, the «Εthical» + «Eleo=oil». The combination of both is best describing company’s morality and it’s area of expertise which is essential oils.
The target was to design a logotype that will exhibit status, will be easily recognisable among company’s competitors but will also reflect through direct symbolism brand’s unique characteristics such as quality, pureness, organic agriculture and industrial distillation.
the brand name
Initially, all brand’s natural organic material character was symbolised throughout an abstractly rendered form of a lavender blossom, that by recognition gives a direct reference towards brand’s product line of pure natural essential oil products.
Next, as a continuance in brand’s production procedures, an additional graphic symbolism was created by the use of two additional elements, the cosmetic bottle and the circle. The first one positions the brand by a direct cosmetic reference, while the second one by including the blossom, reflects company’s essential production stages, which are the organic agriculture production of materials and industrial distillation.