ETHELEO brand name initiates from the combination of two words that both carry a Greek origin, the «Εthical» + «Eleo=oil». The combination of both is best describing company’s morality and it’s area of expertise which is essential oils.
ETHELEO brand name initiates from the combination of two words that both carry a Greek origin, the «Εthical» + «Eleo=oil». The combination of both is best describing company’s morality and it’s area of expertise which is essential oils.
The aim was to design a logo that will present status, will be easily recognisable among company’s competitors but will also reflect through direct symbolism brand’s unique characteristics such as quality, pureness, organic agriculture and industrial distillation.
the brand name
Initially, all brand’s natural organic material character was symbolised throughout an abstractly rendered form of a lavender blossom, that by recognition gives a direct reference towards brand’s product line of pure natural essential oil products.
packaging design
Next, as a continuance in brand’s production procedures, an additional graphic symbolism was created by the use of two additional elements, the cosmetic bottle and the circle. The first one positions the brand by a direct cosmetic reference, while the second one by including the blossom, reflects company’s essential production stages, which are the organic agriculture production of materials and industrial distillation.
