In order to achieve a packaging design that truly reflected the premium quality of Cabosse chocolate, our client provided us with detailed guidelines. The objective was to create a luxurious and elegant packaging design that would effectively differentiate the brand from its competitors. Our main source of inspiration was the cacao groves, which not only provided a direct visual reference to chocolate, but also embodied the essence of the brand's high-quality ingredients.
Throughout our client’s brief we where given specific guidelines on achieving a both luxurious and elegant packaging design that would separate its commercial position from competition. The main source of inspiration for the packaging design, was the cacao groves that by itself is representative of a very direct visual reference towards chocolate.
ALICE® - MADE TO MATTER
For the typography of this brand we chose to use a modern Serif font in upper case letters, that is visually harmonised towards the concept in order for the logotype to enhance and represent the level of prestige and elegant.
