Ιnspired by the 1900s
The main idea for the new corporate identity was to combine elements from American butcher shops in the early 1900s with a modern and fresh approach.
The main idea for the new corporate identity was to combine elements from American butcher shops in the early 1900s with a modern and fresh approach.
Color choices were based on the theme of meat, with dominant colors being red and black. Typography was carefully selected as a critical element of the corporate identity. The chosen slab font creates a sense of antiquity while maintaining a modern feel.
the packaging
Overall, the design of the Meatropolis corporate identity and packaging highlights the tradition and quality of the butcher shop while also giving a Grill House feel with a modern and fresh approach.
Product packaging follows the same logic as the corporate identity, with products wrapped in printed craft paper with black ink, creating a classic yet contemporary style.
