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Alice

Alice is a high-end girl’s fashion brand with a variety of designs and modern styles. The challenge was to build a visual identity with strong personality and elegance without being as trendy as fast-fashion clothing brands.
ROLE
Branding
CLIENT
Aliki Psoma
DATE

July, 2021

MADE TO MATTER
Alice logo design for girls fashion pecora nera design studio
We design a flexible identity that can convey modernity, creative and dynamic. A icon referring to the girl, the letter "A" and the skirt. The form of the icon has been used as the key visual. It is universal and can be used both in visual identification and in direct brand communication. The font was developed in straight lines in order to generate the perception of power and elegance that the brand proposes.
Logo design for Alice fashion, pecora nera design studio
Logo design for Alice fashion, pecora nera design studio
ALICE® - MADE TO MATTER
Bag and logo design for Alice fashion, pecora nera design studio
Logo design and bags for Alice fashion, pecora nera design studio
Logo design and business cards for Alice fashion, pecora nera design studio
Logo design and tags for Alice fashion, pecora nera design studio
Logo design and compliments card for Alice fashion, pecora nera design studio
For the typography of the brand’s slogan «MADE TO MATTER» we chose a timeless geometric font with confidence, modern design and elegant style that is in total harmony with the rest of the visual identity.
Logo design and tissue paper for Alice fashion, pecora nera design studio
Logo design and sign for Alice fashion, pecora nera design studio
Alice fashion, pecora nera design studio

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