Heart + Soul

Heart & Soul represents a newly established commercial enterprise in woman’s fashion clothes trade, of selected contemporary fashion style clothing.
Nikolaos Salamouras

October, 2020

Συσκευασία για το Πυργιώτικο λουκάνικο pecora nera design studio

Inspired by Yves Saint Laurent’s famous quote «That what is important in a dress is the woman who’s wearing it» we focused our concept in the woman, by choosing to symbolize the brand’s character through the female uniqueness and personality.

Σχεδιασμός λογοτύπου Heart and Soul -  pecora nera design studio
The above concept resulted the logo design, as well as the corporate identity’s design to be defined by a both abstract and symbolic approach that created the entire branding.
Σχεδιασμός tag ρούχου για το e-shop Heart and Soul - pecora nera design studio
By using a geometric triangle as femininity’s eternal symbol, we created an abstract heart shape that visualizes the brand’s name and in the same time communicates femininity with its simplicity. This triangle shape has a direct reference towards the shape of a precious diamond/jewel with the intention of symbolising a woman’s precious soul. Through this particular design approach our symbol expresses femininity, and projects a sense of a special - invaluable - rare element in order to accomplish an absolute identification with the female personality.
For the typography we chose a timeless geometric form, and for the additional typographic elements such as the brand’s slogan «The best is always underneath» a font with confidence, modern design and elegant style that is in total harmony with the rest of the visual identity.
Σχεδιασμός επαγγελματικής κάρτας για την Heart and Souls - pecora nera design studio

Related projects

  • +30 210 777 95 66
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

pecora nera design studio © 2009 - 2021